It’s now easier than ever to create, share and post content on social media. Not only for businesses and organizations, but also for individuals.
With a smartphone in their hand, they can easily take a picture or a video and post it on their different social media accounts in a fraction of a second.
This is one of main reasons why social media should not be overlooked by businesses and organizations in times of crisis.
There is no time!
Businesses and organizations used to have time to react to a crisis, to think about different strategies, about how and when to communicate the information to the public…Now? There is no time! Someone out there probably already knows what is going on and can’t wait to be the first person to share it on social media.
In October 2014, during the shooting at Parliament…
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